Once again we’re starting off another blog post with some honest insight! Since we’re not running advertising campaigns or PR initiatives to promote ourselves we’re counting on you. One reason we encourage groups to host “events” is that we know one of the most effective forms of advertising is word-of-mouth. We’re hoping if we inspire one person to get a couple of folks together to make cards, it’ll continue to grow. For example, we learned that an “artist” who made QUALITY cards at St Ambrose University’s Alumni Association event, heard about us through an “artist” who made cards during a fooda event. If we don’t have an insider, you’d be surprised how difficult it is to get new hospitals and/or groups to participate and start making cards; a reason we’re thankful for our website.
There have been a couple times we’ve wondered, ‘how did they hear about us’? We remember what it was like when we heard from Harley Davidson. After some “research” we learned they saw a flyer we posted in a Starbucks store in Chicago. Then there’s the comment we saw from CNN’s Impact Your World’s Twitter account….to be honest we’re still not sure how they heard about us. Do you know?