We often put up several points highlighting the amount of cards that come from each group. Although our last participation video on YouTube only included some of our Top Participants, we believe each card is important. This ranges from the hundreds that were made by DePaul University to the 12 cards made by a major fashion retailer’s employees. That’s why we have one of our hash tags, #everycardcounts.
One reason we’re so thankful for every card we receive is because we actually received it! 🙂 Now that may seem like a simple task, but you’d be surprised how rare it is! Here’s a definition of our “conversion rate” – the amount of groups who have heard about Cardz for Kidz! and have made cards in consecutive quarters.
We want to compare our “conversion rate” with some other statistics that were pulled on 11/9/14:
- Lowest Completion Percentage NFL: 56.2%
- Lowest Voter Turn Out Presidential Election: 48.9%
- Average Interest Rate Low Interest Credit Cards: 15.8%
- Lowest Rich Media Click Thru Rate: 0.25%
Although we don’t have the exact stats, we think we’re “beating” Rich Media for a lower “conversion rate”. While looking into groups who made a card in Q3 2014, only 9% of the total participants made a card in Q2 2014 as well.